Treat lunch like a restaurant; 23. A coffee shop is all about people - and people need clear rules; 16. Treat lunch like a restaurant; 23. Do it slowly and methodically but start with the customer buying process. On average they reckoned we were keeping nearly 50% of the cost of each sandwich sold.
. It's all about the money - the good news; 2. By increasing the number of times those customers visit you or give you money in any form. Every pound is not equal. Get creative with signage; 41. Get your customer flow right 35. The big areas to watch weekly are your food cost and wage cost.
It's your fault - get this and then get it again; 15. Give a bit extra; 53. If you operate in the evening then it needs to be as bright as possible too. After the sale ended they dropped to approximately 700 to 800 per week at the normal price. Get creative with your marketing and steal ideas from other industries; 48. Increase all three by 10% and the way the maths works your overall sales will increase by 33%. Be utterly, utterly realistic about this and do not allow yourself to be fooled.
Get accountable and know your figures; 12. Create food stories about your star products and sell, sell, sell 24. Let us just put a few possibilities to you. Treat lunch like a restaurant; 23. Nod your head when asking a customer if they would like something 29. Get accountable and know your figures; 12.
One glaring issue we noticed was the fact that only 10% of customers purchased a soft drink with their lunch. In this book they bring together their favourite stories and wakeup calls from this experience. Almost nobody left a training session without buying. So give the customer a surprise every so often. Nod your head when asking a customer if they would like something; 29.
Get accountable and know your figures; 12. You must make the process of buying easy. Once you have established this great taste, you need to keep on top of it. Together 'The Coffee Boys' have 40 years' experience in how to make money in the coffee selling business. Create food stories about your star products and sell, sell, sell; 24. Post the utility bills; 46. Price was of little concern to them as long as the product was good, a little unique and arrived on time.
Sassoon plans to expand across the United States and even take Coffee Bean public. Give a bit extra; 53. Sometimes you need to sit back and look at the bigger picture in relation to your customers and sometimes you have to take the rough with the smooth. Keep your toilets spotless; 22. A version of this article appears in print on April 14, 2000, on Page C00001 of the National edition with the headline: Wake Up and Smell the Profits; A Singaporean Sees the World as His Coffee Cup.
It presents a distillation of experience of the many dozens of coffee and sandwich businesses they have opened both personally and for clients. My loss was his gain and he, to his credit, looks after them very well. Know your figures and have a plan - a plan that works for you! These advertisements literally transformed the business and very quickly our weekly products were tripled. Of course heaven forbid we would be lumping you into that category, but let us indulge ourselves for a minute. These 52 ways however, are more like tips to improve your coffee business. Nod your head when asking a customer if they would like something; 29.